Advertising & Marketing
Inside Higher Ed can help support your organization’s strategic efforts, whether you seek to build awareness, improve reputation, contribute to the higher education dialogue, attract new business or stay top of mind with key influencers and decision-makers. We can help you set your brand apart from the competition and forge deeper connections with your stakeholders. Our offerings range from broad outreach strategies like event sponsorships and site-wide advertising to precision-targeted programmatic social media advertising and email marketing.
With access to over 65 million annual visitors across Inside Higher Ed (IHE) and Times Higher Education (THE) digital assets, we can help ensure your brand and its unique offerings gain the visibility needed to meet critical marketing goals.
How our Partners Utilize Our Branding Solutions
Nonprofits & Companies
Increase brand awareness and shape public perceptions
Generate sales leads and increase sales
Announce new products and services
Drive traffic to digital platforms and resources
Support market research and gain customer insights
Institutions
Enhance reputation and increase visibility
Advance recruitment of academic talent
Build relationships with prospective students and families
Attract and recognize academic investment and philanthropic support
Forge new partnerships and collaborations
What SETS US APART?
No other higher education resource matches our extensive network or strategic expertise. With the combined brand power of IHE and THE, and decades of experience, we can create and deliver high-impact campaigns to connect with regional, national, and global markets. Our specialized strategists—skilled in writing, design, email, social media, digital marketing, demand generation, and display advertising—will craft exceptional messaging that resonates with your target audience and use precise delivery methods to reach them.
Our strength lies in customizing your message, whether for local or global audiences. Whatever your marketing goals—expanding into new markets, launching products, building partnerships or other—we will develop and implement the campaign that will earn results. As your organization grows and your marketing objectives evolve, we’ll build on your prior successes, ensuring continued success.
Explore our brand solutions by objective:
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Editorial Webcasts
Custom Article Compilations/Editorial Booklets
Advertiser Booklets
Annual Leadership Surveys
Executive Decision Guides
Deep Dive Reports
Lead-Gated Sponsored Content
Advertiser-Led Webcasts
Custom Events (Virtual & In-Person)
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Website & Newsletters
Targeted Dedicated Emails
Social Media
Podcasts
Sponsored Content
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Advertiser Booklets
Deep Dive Reports
Executive Roundtable Discussions
Traditional & Lead-Gated Sponsored Content
Advertiser-Led Webcasts
Custom Events (Virtual & In-Person)
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Website & Newsletters
Targeted Dedicated Emails
Social Media
Podcasts
Sponsored Content