Advertising & Marketing

Inside Higher Ed can help support your organization’s strategic efforts, whether you seek to build awareness, improve reputation, contribute to the higher education dialogue, attract new business or stay top of mind with key influencers and decision-makers. We can help you set your brand apart from the competition and forge deeper connections with your stakeholders. Our offerings range from broad outreach strategies like event sponsorships and site-wide advertising to precision-targeted programmatic social media advertising and email marketing.

With access to over 55 million annual visitors across Inside Higher Ed (IHE) and Times Higher Education (THE) digital assets, we can help ensure your brand and its unique offerings gain the visibility needed to meet critical marketing goals.


How our Partners Utilize Our Branding Solutions

Nonprofits & Companies

  • Increase brand awareness and shape public perceptions

  • Generate sales leads and increase sales

  • Announce new products and services

  • Drive traffic to digital platforms and resources

  • Support market research and gain customer insights

Institutions

  • Enhance reputation and increase visibility

  • Advance recruitment of academic talent​

  • Build relationships with prospective students and families

  • Attract and recognize academic investment and philanthropic support

  • Forge new partnerships and collaborations​


What SETS US APART?

No other higher education resource matches our extensive network or strategic expertise. With the combined brand power of IHE and THE, and decades of experience, we can create and deliver high-impact campaigns to connect with regional, national, and global markets. Our specialized strategists—skilled in writing, design, email, social media, digital marketing, demand generation, and display advertising—will craft exceptional messaging that resonates with your target audience and use precise delivery methods to reach them.

Our strength lies in customizing your message, whether for local or global audiences. Whatever your marketing goals—expanding into new markets, launching products, building partnerships or other—we will develop and implement the campaign that will earn results. As your organization grows and your marketing objectives evolve, we’ll build on your prior successes, ensuring continued success.

Explore our brand solutions by objective:

  • Editorial Webcasts

    Custom Article Compilations/Editorial Booklets

    Advertiser Booklets

    Annual Leadership Surveys

    Executive Decision Guides

    Deep Dive Reports

    Lead-Gated Sponsored Content

    Advertiser-Led Webcasts

    Custom Events (Virtual & In-Person)

  • Website & Newsletters

    Targeted Dedicated Emails

    Social Media

    Podcasts

    Sponsored Content

    Brand Transformation Framework

    In-Person Events

    Homepage Takeovers

  • Advertiser Booklets

    Deep Dive Reports

    In-Person Events

    Executive Roundtable Discussions

    Traditional & Lead-Gated Sponsored Content

    Advertiser-Led Webcasts

    Consulting Services

    Custom Events (Virtual & In-Person)

  • Website & Newsletters

    Targeted Dedicated Emails

    Social Media

    Podcasts

    Sponsored Content

    Consulting Services

    In-Person Events


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