Reputation Matters: How Students Perceive Your Institution in a Competitive Global Market
This insightful presentation from Inside Higher Ed and Times Higher Education, first featured at the AMA Virtual Conference: Marketing in Higher Education, explores how students—particularly international students—evaluate colleges, how brand perception impacts enrollment decisions, and how institutions can take control of their narrative through a research and data driven strategy.
Key Takeaways from the Session:
How choice overload is reshaping the student decision-making process
The growing importance of brand reputation in international student recruitment
Strategies to measure, manage, and improve your institution’s public perception
A case study showing how reputation data can inform brand and marketing decisions
Watch Now:
Gain a deeper understanding of how institutions are effectively managing their reputations in today’s evolving landscape—and learn how to strengthen your institution’s reputation for long-term success.
Please note: Presentation begins at 1 min. 30 sec.